A little about me:

Hello, I'm Yhaira Rodríguez, a content creator, social media manager, and digital marketing specialist. I have a tremendous passion for the business world, and that's why my venture, La Vida Empresarial, was born. It's an initiative whose goal is to help future entrepreneurs boost their personal brand, develop an audience on social media, and take their business to the next level. This project has developed 1:1 auditing and mentoring services, a pre-recorded social media management course, a motivational podcast for entrepreneurs, and an incubator program aimed at people who have never studied business but have an entrepreneurial vision.

I graduated from the Foundation for Puerto Rico Innovation Center's Leaders Academy in December 2022, where we developed impactful proposals that align with my business.

I am also a member of the SME (The Sales & Marketing Executives Association of Puerto Rico) and the Marketing Student Association of Ana G. Méndez University, Gurabo Campus, MSA, as vice president. I hope to complete my bachelor's degree in business administration with a concentration in marketing in December 2023 and begin my master's degree in project management in January 2024.

In the meantime, I enjoy having the opportunity to continue developing new initiatives, connecting with incredible and talented people, working toward my dreams, and achieving my goals.